How To Start Your Very Own Moneymaking and Success Opportunity Book Business
SPECIAL FEATURE - Marketing How-To-Information is one of the most rewarding businesses you will ever in counter. There are only three basic concepts you'll need to understand in order to become successful:
1.) Offer a wanted product.
You'll need to have your own book http://www.wgsc.com/homebase/130wsltr.htm. If you think writing a book or report is beyond your ability, it's really not! I'll show how easy writing can be by using the cut and paste feature on your word processor. http://www.wgsc.com/homebase/102wsltr.htm A quick way to get started is buying the reprint rights of books, manuals and reports and keep all the profits. http://www.wgsc.com/homebase/141wsltr.htm
2.) Determine if there is enough interest in your product.
The most effective way to do this is to run inexpensive classified ads. Your goal should be to receive 50 to 150 inquiries (depending on the magazine's circulation and your product.)
3.) Achieve an acceptable conversion of inquiries into orders.
The short of it all is simple. You must figure all your cost (printing, postage, advertising, and the cost of fulfilling the order to determine your breakeven point. Anything above that is pure profit. A good rule of thumb is to set your sights to obtain at least a 10% conversation rate. Some of my products sales letters have produced up to 30%. Whatever your conversion rate, remember the bottom line is to make a profit.
I believe you're going to love this business. Once you "get your feet wet," there should be no stopping you.
You must follow correct principles, use your common sense and comply with the rules of good, honest business practice. . . as well as all "Mail Order" regulations.
Your first step in getting started is to write to magazines that cater to your targeted customer, and request their media kits.
While waiting for your media kits to arrive, choose a classified or display ad you wish to test. For your own comfort level and peace of mind, you may want to have an attorney look over your ads and sales materials and suggest changes, since you are ultimately responsible for your ad insertions as well as the other sales materials. I can suggest, teach, guide and show you what's worked well for me . . . but, in the final analysis, only you are accountable for your own business actions.
Have a printer quote a price to print copies of your catalog, envelopes and sales letters. Start with a small number. As you gain experience and confidence, you can increase the print run, thus lowering your cost-per-piece.
Be sure you read and study all the information you can on Mail Order, for a fast healthy light-speed beginning.
In order to create effective sales letters you will need to start a swap file of your competitions sales letters. You should emulate (not copy) their success as you develop your own sales letter. Most likely you'll have to fine-tune it as you go.
If you are sending a catalog remember to always include a cover letter. It is your sales letter that introduces you and your catalog you your prospects. It helps focus attention and generate interest in the catalog, compels the reader to find something of interest and, of course, to send you an order.
As in any venture, Mail Order is a risk business. I absolutely do not want you to risk any money that you can't afford to lose. So please . . . start slowly. Learn the ropes. Grow steadily at your own pace. When you're ready, try placing your display ads in a magazine. But do it only if you're convinced you can make some money with them. You see, even though I've enjoyed good fortune with these types of ads, circumstances always vary.
Full-page ads can be expensive, and it's possible you may not have the same experiences that others have had. I suggest that you try them out as inexpensive flyers, brochures, or post them on your web site first. Then make up your own mind how they'll do for you as display ads.
In conclusion:
You should practice writing your own sales letters and ads. Test them with your catalog or brochure mailings. Use my material as your guide and see if you can do better. My bet is, you can.
Don't try to test more than one thing at a time. At first make sure your ad is producing the inquiries you need. Test and change your ad copy as needed. Once you have accomplished this (if you are short of your 10% conversion goal), test different versions of your sales letter until you achieve your conversion goals. When all your testing is completed then you will want to expand your marketing package in as many magazines as profitable.
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